We’re growing a hotel — no, a hotel for students — no, a coworking space — no, a restaurant — hold on, we’re growing all of these things in locations around the world!


With fast-paced international growth comes the need for optimization and a lean strategy. That’s why we’re taking our business to the next level by hacking our own systems and optimizing for scalable growth.

At The Student Hotel, we’re making a difference by building complete connected communities. We don’t just host passionate individuals in our hotels, student rooms or coworking spaces — we provide them with the best place to meet, grow and feel inspired. And this is where our growth hacking team comes in — together with all departments we test our eat-play-work-grow-meet-creative spaces, online and offline, to reflect the kind of optimism and energy that’s usually only found on a university campus.


Interior Design Photo Shoot of The Student Hotel Florence | TSH Florence – Official Images by Sal Marston Photography
Offline growth experimentation

So how do we experiment offline? We integrate the data-driven growth hacking approach and mindset throughout our entire company — from online to offline and across all departments.

From the breakfast areas in our restaurants to the lobbies in our hotels — people are constantly moving within our buildings. The growth team shares its skills and data insights with interior designers, UX designers, and even F&B departments to come up with new ideas and experiments to run.

The experience of creative design and an incredible community comes to life in our well-designed spaces, while we optimize our online channels to reflect the physical experience.

Taking it online

For the online TSH experience we try to capture the same feeling you have when you step into our door, and we’re making it happen by implementing rapid experimentation and customer data. What do our guests want, need and aspire to be? Where can we help them to become the best version of themselves? Asking ourselves these questions, we’re able to deliver a full-funnel experience that wows anyone who believes the student spirit inside of them will live forever.