With so many tips and tools out there for growth hackers, what’s the ultimate hack?

 

Let’s burst your bubble — there is none, or at least not just one. And that’s exactly what growth hacking is all about — know your metrics, think of as many hacks as possible and run rapid experiments on all of them — the more the merrier. By doing so, you’ll eventually find the right hacks that will deliver growth.

Always be prepared to work hard, constantly be on the lookout to learn new skills and think on the scale of your entire organization — from tech to marketing, from operations to product development. Growth hacking isn’t just another marketing buzzword, it’s a realskill set, an approach, a strategy, and a vision. It’s all about your mindset.

Hacking the hack? Change your mindset!

If you want to be a growth hacker or help your company grow by implementing growth strategies, you’ll need to have the right mindset — one that puts knowing, understanding and optimizing first. It’s a combination of marketing and product development that optimizes product-market fit by understanding your customer and using tools to support your data-driven case.

Knowing

It’s all about data. The foundation of growth is knowing — not assuming — what’s going on within the four walls of your company. For example, what’s the data behind your conversions and what does your customer journey look like?

Hard and soft data make for measurable ideas which lead to actionable experiments. Whether or not an idea is good or bad will be determined by the experiments you run. No more time-consuming meetings with the head of the board of the manager of the whatever. Data + experiment = go or no go. Data will decide what to do.

Data tips: insights into web traffic, marketing efforts, social media CTRs, conversions and customers buying behavior

Data tools: Google analytics, Hotjar, VWO

Understanding

Without customers, your company wouldn’t exist. Whatever your customer base looks like, from businesses to consumers, people do business with people — and we’ll need to figure out who these people are.

You’ve probably had a moment where you thought “what if we’d change {x}? This will most definitely have a positive impact on {y}!” Well, you might be right — but are you representative for your customer base?

Behavioral psychology has a huge part in growth hacking. It’s important to become your customer and really understand them to get a sense of the motivations behind their actions.

Psychology tips: Get all the insights possible and don’t be afraid to ask! Try using online polls, questionnaires and get out there — talk to your customers, build a relationship and understand their motivations

Psychology tools: B.J. Fogg’s Behavior Model, The Hooked Model, LIFT model

Optimization

Again, measure and know your data. Did the changes you implement after your experiments actually have a positive effect? If they did, can they be optimized to gain even higher conversion? This is no “nice to have”, this is a must. Seasonality and culture might have had an influence on your previously conducted research. Keep testing and over a years’ time, you’ll see the optimized result of your experiment.

Optimization tips: Document your experiments and results and create a playbook for further experimentation — this will ultimately result in scalable growth

Optimization tools: Google Analytics and Google Sheets

To keep growth short and simple: tips, tools, best practices and success stories will push you in the right direction. So make sure you read all about Airbnb, Dropbox, and Uber — but never assume they’ll work for your business, and hack the work that has already been done!